Brexit is currently a hot topic and South African fruit exporters are watching closely to see how it might influence the value of the pound, according to Roelf Pienaar, managing director of deciduous fruit marketing body Tru-Cape.
Most of its members’ fruit is grown is in the Western Cape – around Elgin, Grabouw and Ceres – and in the Langkloof in the Southern Cape. Tru-Cape is grower-owned, and profits are ploughed back to them.
In the view of Pienaar, it will be important for SA fruit exporters to have a good strategy in place and good contacts in the various export countries.
At the same time, due to a slowdown in global economic growth, consumers are under pressure and looking for value when buying fruit.
“You must deliver on what you promise. Consumers expect high quality,” Pienaar said at a media briefing.
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